Approach & Background
"I facilitate inquiry, inspire curiosity and challenge assumptions to create space for innovative thought -leading to strategic and lasting positive change"
I’m Sonya Davies, the Managing Principal of Strategic Effective Development [SED] Solutions. With over 25 years in leadership, I bring experience as a coach, strategic facilitator, and trusted thought partner — supporting individuals and organisations across executive leadership, organisational development, stakeholder engagement, and learning design.
My approach is strategic, perceptive, and grounded — helping leaders navigate complexity, lead with clarity, and align performance with wellbeing.
Beyond my professional practice, I draw perspective from a rich and diverse life. I'm a long-time farmer, global traveller, horse trail rider, and ‘boaty,’ as well as co-director of several SMEs and commercial ventures. I’m also a committed philanthropist, contributing to leadership access and community resilience through pro bono coaching and social impact initiatives.
These lived experiences — paired with a deep commitment to coaching mastery — shape how I work: with insight, integrity, and real-world connection. I hold the highest coaching credentials internationally, as a Master Certified Coach (ICF-MCC) and National Board Certified Health & Wellness Coach (NBC-HWC), grounded in evidence-based practice and ethical leadership.
