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Coaching & Strategic Advisory Services

Executive, Career & Wellbeing

Strategic Effective Development Solutions

Executive, Career & Wellbeing Coach, & Strategic Advisor

"My purpose is to empower leaders to sustain their life & career peak performance by supporting them to know how to be

emotionally, socially, & strategically intelligent.

I do this by facilitating inquiry, inspiring curiosity, & challenging assumptions to create space for innovative thought & positive change"

Sonya is the Managing Principal of Strategic Effective Development [SED] Solutions, having 25 years in leadership as a strategic business partner, organisational, career and wellbeing coach, and leadership program manager; encompassing executive leadership, consulting, HR strategy, organisational and learning development, and stakeholder engagement.


View Sonya's profile for further detail of her experience and capability.

On a personal level Sonya's life brings a richness to those that engage with her, coming from her, and her family’s, broad background and interests. A long term farmer, avid world traveler, co-principal of small-medium-retail-enterprises and commercial investments, passionate trail-rider [with her horses], enthusiastic 'boaty' and committed philanthropist [through initiatives to enable community resilience and engagement in education].


The broadness of Sonya’s professional and personal experiences enhances her coaching and consulting space, drawing on her wisdom, successes, challenges faced and learnings, to facilitate positive outcomes with her partners.

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Executive & Leader Wellbeing


Learning, Organisational Development


Strategic Reviews


Stakeholder Engagement


Collaborative Partnerships


"My coaching sessions with Sonya brought light to me when I could not see."

Booking Link & Contact


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SED Solutions provides a local face: face and virtual practice in Mandurah and Perth, Western Australia, and globally across APAC, EMEA, and the Americas.

Thanks to virtual platforms we can partner together from anywhere in the world.
See Sonya's profile for further details of her experience and capability.
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